In 2005, Maybank Ageas (formerly known as Mayban Ageas), Maybank’s insurance and takaful arm consisting of Mayban General Assurance, Mayban Life Assurance and Mayban Takaful merged with Malaysia National Insurance Berhad, Malaysia's largest national insurer and its subsidiary, Takaful Nasional Sdn Bhd, Malaysia's premier Takaful provider. The merger catapulted Maybank Ageas to the position of second largest insurer in Malaysia.
At the end of 2007, the merger effort with Malaysia National Insurance and Takaful Nasional culminated in the rebranding of the entire Insurance and Takaful group to the new brand name - Etiqa. Etiqa became the single master brand for all conventional and Takaful businesses under Maybank Ageas. The five operating entities are grouped under two anchor subsidiaries for Conventional and Takaful respectively: Malaysia National Insurance Berhad, now known as Etiqa Insurance Berhad, and Takaful Nasional Sdn Bhd, renamed as Etiqa Takaful Berhad.
Etiqa is a true multi-channel distributor of Insurance and Takaful products via its 24,000 agency force, more than 27 Insurance and Takaful branches, more than 400 Maybank branches, ATMs and other third-party banks, providing full accessibility and total convenience to customers, unmatched by any other.
At the core of the Etiqa brand is the essence of humanising Insurance and Takaful. In an industry where agreements are typified by triplicate and fine print, Etiqa seeks to humanise the process by breaking down boundaries through clarity, strength and good conscience. With rock solid foundation, Etiqa is able to provide a unique ability to work hand-in-hand with customers enabling them to live richer lives.